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The CFO’s Role in Times of Crisis
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Companies find themselves in “crisis” more often than we like to admit. Some crises are specific to our company. Some are specific to our industry. Others to the geography we operate in. And, some, like the recent pandemic or short lived banking crisis, are global in nature. It doesn’t matter how specific or how broad the crisis, I believe CFOs have a critical role in navigating their company through the rough waters caused by the disruption.

CFO.University

Steve Rosvold

CFO Talk: Crossing the Chasm in Times of Chaos with Lynn Sheehan
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Welcome to CFO Talk. Joining us today is Lynn Sheehan, Founder and CEO of Evolve Strategic Ventures, a business transformation firm based out of Vancouver, Washington. Lynn has a degree in laser and optical engineering. He spent eight years in the fusion program at Lawrence Livermore National Laboratory in California. Before starting Evolve in 2017, he worked for a number of well-known and successful tech companies. I’m excited to share Lynn’s message Crossing the Chasm in Times of Chaos with our member scholars. Welcome Lynn. It’s great to have you on our show.

CFO.University

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Governance & Controls – structure and controls.

Transaction Recording – systems, transaction processing and closing the books.

Reporting - efficient, timely and accurate information for decision making and meeting compliance requirements.

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Accounting

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Business Planning - provide the financial roadmap for the company with supporting analytics.

Financial Forecasting - integrate the company’s current performance relative to budget with the real-time business environment.

Investment Analysis - the framework to analyze new opportunities as they present themselves.

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Finance

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Cash Management - the discipline to ensure cash is available to operate the business normally.

Funding - Planning for and raising funds to meet the needs of the business.

Risk Management – Identification and mitigation of key business risks.

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Treasury

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Self-Awareness - Internal.

Team Building - External.

Strategy & Culture – Motivate people to follow you.

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Leadership

Four Pillars of Executive Expertise

CFO.University is built around the Four Pillars of CFO Success. These Pillars are supported with Core Competencies. Our framework allows you to master your role as a senior financial officer. The Four Pillars are made up of:


Accounting – Governance & Controls, Transaction Recording and Reporting

Finance – Business Planning, Financial Forecasting and Investment Analysis

Treasury – Cash Management, Funding (Capital Raising) and Risk Management

Leadership – Self Awareness, Team Building and Strategy & Culture

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