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The Perils of Ignoring The Income Trap
accounting pillar
In Do You Know What the Income Trap Is? Joe Connors introduced us to a malady inflicting many business leaders, The Income Trap. It’s a trap that occurs when a business spends too much time on the income statement at the expense of prudently managing the company’s financial reserves on the balance sheet. By comparing examples of companies like Enron and Amazon, and personal anecdotes, Joe illustrates how focusing solely on income can lead to financial instability.

Joe Connors

Steve Rosvold

Reputational Risk
treasury pillar
A strong risk culture, a proactive board and operational resilience are among the keys to successful reputational risk management. As Warren Buffett once said, “It takes 20 years to build a reputation and five minutes to ruin it.” This rings especially true today, as high-profile crises – including handling a pandemic, economic collapse, cyberattacks, product recalls and damaging social media posts – are prevalent.

John Thackeray

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Governance & Controls – structure and controls.

Transaction Recording – systems, transaction processing and closing the books.

Reporting - efficient, timely and accurate information for decision making and meeting compliance requirements.

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Accounting

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Business Planning - provide the financial roadmap for the company with supporting analytics.

Financial Forecasting - integrate the company’s current performance relative to budget with the real-time business environment.

Investment Analysis - the framework to analyze new opportunities as they present themselves.

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Finance

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Cash Management - the discipline to ensure cash is available to operate the business normally.

Funding - Planning for and raising funds to meet the needs of the business.

Risk Management – Identification and mitigation of key business risks.

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Treasury

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Self-Awareness - Internal.

Team Building - External.

Strategy & Culture – Motivate people to follow you.

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Leadership

Four Pillars of Executive Expertise

CFO.University is built around the Four Pillars of CFO Success. These Pillars are supported with Core Competencies. Our framework allows you to master your role as a senior financial officer. The Four Pillars are made up of:


Accounting – Governance & Controls, Transaction Recording and Reporting

Finance – Business Planning, Financial Forecasting and Investment Analysis

Treasury – Cash Management, Funding (Capital Raising) and Risk Management

Leadership – Self Awareness, Team Building and Strategy & Culture

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